When you watch a live stream on TikTok, you’ve probably heard the broadcaster say ‘click the screen’ many times. Do you know why the broadcasters ask for this? Most of the time, viewers who fulfill these requests think that they are donating money to them when they double click on the screen, but this is not the case.
First of all, it should be noted that double-clicking the screen while watching a live stream on TikTok is not paid. However, when you double-click the screen, you only like the broadcast. This gives the broadcaster a great advantage when we consider TikTok algorithms.
What Does Double Clicking Mean During TikTok Live Streaming?
When you double tap the screen during a TikTok live stream, this immediately sends a ‘like’ to the viewer.
But unlike regular TikTok videos, live videos can be liked as many times as you like during the broadcast. This is why many people use likes to indicate that they like a specific moment in the video or something the broadcaster said, rather than liking the whole broadcast.
Not only that, but you can also see when other people are sending likes. This makes it possible to know how viewers feel about what’s going on.
Benefits to Streamers of Double Clicking the Screen on TikTok
TikTok creators are ranked based on various activities such as number of followers, likes and views. When you like a streamer’s live video, you are telling the TikTok algorithm that you like this creator’s content. This is very important for the FYP (For You) ranking on TikTok.
One of the most important issues for TikTok creators is getting a lot of likes on their live videos. Because the more likes they get, the better the chances of their videos appearing on For You.
You may not know that “like synchronization” is an important detail during a live TikTok video. The algorithm emphasizes situations where multiple users like the live video at the same time, rather than singular instances. When this happens, the algorithm gives the video and the creator a much better score than if people randomly give likes. This means that in many live videos you’ll see a “double tap the screen” caption. This means that TikTok publishers want to manipulate the algorithm to create an artificial “like synchronization”.
Many creators are resorting to this method to push their channels further with little or no effort.
Benefits of Live Streaming on TikTok
There are two advantages that opening a live broadcast on TikTok provides to users. These are respectively:
- Promoting the account by appearing on your For You page
- Earning money with Diamonds and Gifts
TikTok For You Page
The “For You” page on TikTok is the first page you see when you open TikTok. Here you don’t see random TikTok videos, but curated videos of high quality. TikTok’s algorithm shows different videos on each user’s For You page based on their past interactions and likes.
Here are some factors that decide what content you see on the For You page:
- The content you share
- Content you like
- Content you follow
- The content you create
- Your comments on other content
- Various information from your videos (hashtags and captions)
- Country settings on your device
- Language settings on your device
- Your device type
If your TikTok video appears on an For You page, it means two things:
TikTok’s algorithm has decided that your content is of high quality.
Your content will receive preferential treatment by being featured on the For You page.
Getting more views from your followers and other people on TikTok means you will potentially get more followers, likes and engagement. This can pave the way for you to become a phenomenon on TikTok.
Diamonds and Live Gifts
“Diamonds” and ‘Live Gifts’ are TikTok features that allow users to show their appreciation for a particular video or live stream by sending virtual gifts to the creator.
Diamonds are a virtual currency on TikTok that users can earn by creating popular content, participating in in-app contests or buying them with real money. Users can then use their diamonds to buy virtual gifts to send to other users during live broadcasts.
Live Gifts are virtual gifts that users can send to content creators during a live broadcast. These animated gifts can include things like flowers, hearts or even cars. Aimed at showing support for the creator, Live Gifts can help them earn real money through TikTok’s live stream monetization program.
Users can buy diamonds by clicking on the gift box icon during a live stream, send the gifts to the creator and choose from the available options. These gifts can only be sent during the live stream, unlike in the case of diamonds.
This is a way for users to support their favorite creators and at the same time for creators to earn money by creating content that their audience will enjoy.
