The “People You May Know” suggestions that often appear on TikTok are a reflection of the platform’s complex algorithms. These suggestions are not randomized. They are generated based on your and other users’ interactions, preferences and connections on social networks.
How TikTok’s Algorithm Works?
Followers Common accounts that both you and the recommended person follow indicate that you have similar interests.
- Followers: If the people you follow on TikTok are among the people followed by the recommended person, it helps to establish a connection.
- Facebook Friends: If your TikTok account is linked to your Facebook account, your mutual friends will also be recommended to you.
- Likes: The videos, comments and other interactions you like reveal your interests and preferences. The algorithm allows you to expand your discoveries by recommending other users with similar interests.
- Comments: The comments you make on the platform reflect both your interest in the content and your communication style. This information is used to recommend like-minded people to you.
- Shares: The videos you share show the topics and values that are important to you. The algorithm can recommend people who produce or share content similar to your posts.
- Country and Language Settings: The country you are in and the language you use will bring up relevant suggestions.
- Username: Some keywords in your username can give you clues about your interests.
- Bio: The information in the bio section of your profile more clearly reflects your interests and hobbies.
Targeted Areas for TikTok Recommendations
TikTok recommendations target some areas on the platform. If we talk about them in order:
- Meeting New People: TikTok’s algorithm suggests people who have similar interests to you and with whom you could potentially make friends.
- Discovering Content: It allows you to discover new content and accounts that may be interesting to you.
- Community Building: It helps you build smaller, more private communities by connecting with users with common interests.
Ways to Change TikTok Suggestions
- Following and Unfollowing: By following accounts you like, you communicate your interests more clearly to the algorithm. The accounts you unfollow are also considered as feedback for the algorithm to personalize your recommendations.
- Increase Your Activity: Liking, commenting and sharing videos helps the algorithm understand you better.
- Control Your Privacy Settings: By changing your privacy settings, you can limit other users from seeing you and you from being recommended to them.
To summarize, the “People You May Know” suggestion on TikTok is generated and constantly updated by an algorithm that not everyone can understand. These recommendations aim to provide you with a more personalized experience, taking into account your and other users’ interactions, preferences and connections on social networks.
